i mean, that's just about search engine optimization, but this is a big question, but who is setting theth sexicts standards and the best interested of how campaigns reach potential voters? i mean, anyone wants to -- >> i mean, ink large part, i'm just briefly say, because you've got more experience with it, in large part, i think it's policed by the users out there who feel that's a drty trick, you know, don't pollute our online environment with this or that. that might want be good enough. sometimes you might need to be a bit more, but i think in large part, what you were saying before about how people onlean are smart, they're not just sitting there in their pajamas saying this or that, they know when somebody is manipulating the web in a way that's underhand, and i think that's very risky for candidates that's going to blow up in their face, and i think that can police it in and of itself. >> so an example is the google bomb. i don't know if you're familiar with the google bomb. basically theory is google returned search results based on what's most relevant. so if you get people